Design For Change issued
the challenge of tackling the problem of food waste among young
people (aged 18-24). We came up with The Big Sunday Food
This event, celebrated annually but encouraged weekly, aims to create a conducive environment and a network that supports a young person's journey of learning and adopting better food waste practices.
Talking to a number of young people, these were some of their response to the issue of food waste: "I tend to overbuy and overcook for one person. Or I end up eating out and food I've bought is left to go bad." "I hate cooking and eating alone." "Trying to reduce food waste can be so boring and tedious."
We asked those working for social causes to share their marketing challenges with us and tell us how creativity might help their organisation. The winner of the survey competition is Newcastle Temporary Care.
Together, the Mischief Crew and the team at Newcastle Temporary Care will develop a strategic communications campaign to help them navigate upcoming transitions introduced by the National Disability Insurance Scheme, now called Disability Care, and be a competitive independent service provider for people with disabilities in the Newcastle area.
Spotlight on Social Enterprise: Pro Bono News writeup on Coalition of Mischief
We were covered in a feature on Social Enterprise on Pro
Bono News. Pro Bono Australia is an online hub for people engaged with Australia's Not For Profit communities.
Damien Currie spoke to us about what were doing for the not for profit sector, and the birth, journey and challenges with Coalition of Mischief.
Jom Balik Undi (Let's
Go Home & Vote) is a campaign initiated by Overseas Malaysians
to urge all Malaysians to fly home to vote in the upcoming 13th
General Elections. This could be a landmark election in Malaysia's
history, and Overseas Malaysians could play a significant part
in influencing voting results.
So as Malaysians, we felt a compelled to get behind the movement and help bring about a cleaner and brighter future for all Malaysians. We began a grassroots-participation campaign called "Malaysia, It's Time For Change" for Malaysians abroad to submit their messages of hope for Malaysia.
To date, all these posters have collectively been shared over 30,000 times on Facebook.
And so far, the campaign has been picked up by numerous international media:
Starting the year in a reflective zone, we saw a lot of silliness around.
So we coined a little piece to share those sentiments. Click on the video to watch "Common Sense Isn't That Common".
We feel blessed to have been able to make a difference for many worthy causes with some wonderful organisations in 2012. These are some of the areas and organisations we've had the opportunity to make a difference for.
Cause #01 Sexual Racism: ACON NSW / A-Men Cause #02 Brain Cancer: Cure for Life Cause #03 Human Trafficking & Slavery: Anti-Slavery Australia Cause #04 Organ & Tissue Donation: The FilmLife Project Cause #05 Menstruation: Crimson Movement Cause #06 Cooperative Housing: Common Equity NSW Cause #07 Sexual Health: NSW Health / Backpackers Cause #08 Community Building: The Chindian Diaries Cause #09 Cultural Cohesion & Racial Identity: Trikone / Bollywood Queen Cause #10 Social Change: The Center for Social Impact Cause #11 Quality of Life: Engineers Without Borders Cause #12 Women's Health: Amani Women's Pad Cause #13 Social Justice: Burma Campaign Australia Cause #14 Artists Support: Corker Magazine
The FilmLife Project
We're proud to be working with The
FilmLife Project, an annual initiative hosted by The
Groundswell Project that encourages young emerging filmmakers
to use their creativity to change lives. This year, The FilmLife
project aims to create youth engagement and raise awareness on
the difficult subject of organ and tissue donation.
We produced campaign collateral to promote the upcoming film-making competition, free film workshops, blogging competition, and the launch and final screening events.
Cure For Life Foundation
Cure for Life Foundation
(CFLF) wanted to run a Christmas Appeal to raise $250,000. The
proceeds would fund clinical trials to massively accelerate
finding the cure for brain cancer in children.
Milton is the name of a machine that compresses up to a year's worth of manual scientific work into as little as a day. We designed a fundraising campaign asking people to help Milton work "As Fast As Santa". The campaign ran on E-mail, Direct Mail, Facebook and LinkedIn.
Engineers Without Borders
Cambodia's Tonle Sap Lake and its surrounds are home to 1.5 million people. They have a huge sanitation problem. Faeces-contaminated
water leads to the spread of waterborne diseases such as diarrhoea, which is sadly one of the three leading causes of death in Cambodia
for children under five. Engineers Without Borders (EWB) have a solution -- reinvent the toilet.
EWB needed to raise money to fund more volunteers for
this sanitation project.
We designed a Christmas appeal campaign to EWB supporters to help
solve the sanitation problem for 1.5 million Cambodians.
The "Engineers see the world differently" campaign reaches
out in a humorous way and humanises the project by presenting
it through the eyes of Gab, a Water Process Engineer
volunteering on the project.